About us

New Zealand’s brilliant alternative to a bank.

Who we are

When it comes to your personal finances, we’re obsessed (in a good way!).

Our smart range of products include personal loans, insurance, credit cards, interest free and promotional retail finance. So whether you’re renovating your home, long overdue a holiday, looking to consolidate your debt or in need of an everyday credit card, think Gem.

You may already know us for Gem Visa, but our other products have now joined the Gem family, including Gem Personal Loans and Gem CreditLine.

We’re part of Latitude Financial Services, which looks after more than 2.5 million customers across New Zealand and Australia and has forged solid, long term partnerships with some of the region’s most iconic and successful retailers.

Get in touch today

Whether you want to enquire about one of our products, find out how we can help your business grow, or even discuss your existing relationship with us, our team is on hand and ready to help.

Leadership team

Led by CEO Ahmed Fahour, the Latitude leadership team is a heady mix of talent picked from all over the world – and from a range of sectors – to bring you the best experience possible.

Our offering

We believe personal finance should be easy, flexible and all about choice — so our customers have a range of products to choose from to suit their different lifestyles.

Media and Careers

Media & news

Have a media enquiry? Want to read the latest news for Latitude Financial Services Limited? Click through to our corporate website to find out more.

We’re a brilliant team

Relaxed culture, staff benefits, work-life balance and opportunities for top talent to shine - there’s a lot to enjoy about working at Latitude. Want to join us?